From choosing the right phrases to finding the right keywords, definitions, questions, pictures, you should make a list of all the items which you want to add in the essay. It will help you to create a well-structured essay. Moreover, you will cover all the essential points.
Either you can lose the readers or lead with an excellent intro paragraph. You have to grab the attention of the readers from the lead i.e. introduction. Make sure to write the introductory part in a way so that it speaks to the readers directly.
It becomes difficult for the readers to continue reading, if you have failed to write an impressive introduction. Mention the favorite objects of the readers in the essay so that they can relate to it.